Hazael Morales
ES/EN

UI Designer & AI Builder — Product design, design systems, and AI agents

I'm Hazael M., specialized in designing and building AI-powered digital products.

( UI / AI )

( DS / SE )

I combine design, product vision, and business goals with technical execution — I've collaborated with internationally recognized companies.

Portfolio

See more
Continental
Continental( _Design System )
Power Star
Power Star( _E-commerce Platform )
Santa Isabel
Santa Isabel( _Mobile App )
Fantasía Sensual
Fantasía Sensual( _Online Store on Shopify )

Services

( _001 )

UI Design

  • Accessible user interface design.
  • Mapping user flows and functionality for each design element.
  • Integration with design systems or component libraries.
  • Continuous flow refinement.
  • Documentation and handoff for development.

( _002 )

Design Systems

  • Creation of reusable component libraries.
  • Definition of color, typography, and spacing tokens.
  • Usage documentation for design and development teams.
  • Visual consistency across brands, countries, or platforms.
  • Scalability for new products and features.

( _003 )

Online Store Setup

  • Design and implementation of online stores with Shopify.
  • Integration of AI-powered sales agents.
  • WhatsApp integration.
  • Smart search and advanced functionality.
  • SEO configuration and optimization.

( _004 )

AI-Powered Front-End

  • Implementation of production-ready coded interfaces.
  • AI-powered development.
  • Integration with APIs and real business systems.
  • Performance and responsiveness optimization.
  • Final deployment to production.

( _005 )

AI Agents

  • Custom conversational architecture design.
  • Integration with catalogs, CRMs, or real systems.
  • Tone and brand personality customization.
  • Persistent conversation history per session.
  • Complete technical deployment and implementation.

From idea to product

10+

Years designing digital products, from startups to global operations.

8

Countries where the projects I've worked on have been implemented.

10+

Different sectors, from mass consumer and retail to technology and startups.

100%

Of my projects taken all the way to real implementation, not just mockups.

( _TESTIMONIALS )

My results, in their words.

Working with Hazael felt like having a translator between design and technology. He broke down every flow in the project — for both the app and the online store — leaving no action unmapped, and that got the Dev and QA teams moving much faster.

Albino Martínez

Project Lead

I've worked on many projects with Hazael, and if he says he'll deliver on a Friday, by Friday before noon he's already writing to hand it over. His punctuality and reliability are what I value most about working with him.

Benjamín Gutiérrez

Art Director

We overlapped on a project inside Softtek, and I always saw real commitment and professionalism from Hazael. His way of working is organized and clean, start to finish.

Fernando Mendoza

Product Manager

We needed an online store because Fantasía Sensual was growing. When we talked with Hazael, he clearly explained how he'd build everything, point by point, and that gave us a lot of confidence. We loved the store's design too.

María Rodríguez

Online Store Owner

Frequently asked questions.

Discovery, design, and — where it fits — implementation: a full path from idea to product, with no gaps or loose ends.

I've worked with development teams, product managers, directors, and other designers inside multi-country corporate operations, as well as with agencies and independent businesses that need implementation-ready design. I adapt to both the structured workflows of large teams and projects where I'm the only designer.

Both. I design in Figma and, depending on the project's scope, implement directly in Shopify or in front-end code, with an AI-powered workflow that speeds up development without sacrificing quality.

I design and implement complete online stores: from the interface and shopping experience to the actual build in the theme (Liquid, Shopify API), and when the business needs it, I add AI agents wired to the catalog, along with other advanced features.

It depends on the scope — anywhere from a few weeks for a specific interface to several months for a design system or a more complex project.

I don't just deliver pretty designs: I design the complete interface, mapped by flows and actions, and when the project allows it, I take it all the way to production, powered by AI.

I mainly work by the hour, though I adapt to set budgets when the project requires it. Each quote is adjusted to the real scope of what you need.